We Ship Worldwide | Free Shipping Across India. For Further details, Please call : +91 9884039111 | We design, manufacture & retail jewellery using NATURAL DIAMONDS only | All our Jewels are BIS Hallmarked & Diamonds are ethically sourced & certified by world renowned Gemological Institutes.
Khwaahish logo with their emblem in white background and golden letters.
Khwaahish logo with white background and golden letters.

means Desire

Desire collection by Khwaahish Diamond Jewellery

Our brand represents our desire to create exquisite, beautiful and high-quality diamond jewellery that is as special as you.

Khwaahish Diamond Jewellery has established a name synonymous with Quality, Design Excellence and High Standards. Since 2003, Khwaahish has created trendsetting jewellery that caters to individual taste and modern fashion, while keeping in mind key traditional elements in every piece of jewellery we create.

Khwaahish is a jewellery boutique that combines innovation and style to craft stunning diamond jewellery. Using only pure natural diamonds, Khwaahish creates exquisite pieces of diamond jewellery, the likes of which you can never find anywhere else. We combine uniqueness and innovation into our designs, always striving to push the bar on perfect.

At Khwaahish, we pride ourselves on the stellar quality of all our products. Our passion and innovation make sure every unique piece is crafted with love and expertise. Our focus on transparency empowers our consumers to make informed choices. The Khwaahish team works as a cohesive unit round the clock to give our customers only the very best.

We aim to provide distinctive, beautiful pieces that enhance the wearer's beauty. We strive to continue as trailblazers in the making of diamond jewellery and offer our customers the utmost satisfaction through quality service.

We have left a trail of satisfied customers who tend towards us often for their jewellery requirements. We pride ourselves on being a family jeweller that is non-compromising on our standards and high-quality to ensure every piece of jewellery in Khwaahish is as magnificent as can be.
Our Logo

The Story of the
Dancing Peacock

The peacock personifies grace and dignity, like that of royalty. It brings together a stunning array of colours, depicting the delight of freedom and self-expression in a uniquely regal style. The unfolding of the peacock's tail feathers is as elegant as a ballet dancer, beautiful and captivating in every nuance and move.

The peacock is a gorgeous messenger telling a story of romance, attraction and allure. It invokes the elements of infinite possibility, leading you to secretly believe that anything you dream is possible and sets you into action with this fire.

We love the expression "Proud as a Peacock," faithfully representative of the exquisite motto of a peacock, 'If you've got it – flaunt it!'

Logo of Khwaahish Diamond Jewellery

Our Values


Quality is at the epicenter of Khwaahish. We strongly believe that quality is a non-compromising aspect in all that we do at Khwaahish. The highest quality checks are implemented to ensure perfection in every element of our business, from the artisans to the designers, the products, and the showroom that sells them. Khwaahish will always be committed to delighting a customer every time with its superior creations.

Innovation is our strength. A large share of our success comes from not only our willingness to adapt to a changing environment but also to strive to stay a few steps ahead. This makes us consistently bring out products with a lot of creativity – be it in design, a manufacturing technique, or a finishing detail.

We measure our jewellery by what it represents. We are passionate about what we do, and this is reflected in our creations. This keeps our customers coming back to us, and we hope to continue to delight them.

What drives us at Khwaahish is our genuine love for what we do. We are committed to providing nothing less than 100% and are willing to go that extra mile for the sake of our customers. All this is possible with our close-knit team, the Khwaahish family, the powerhouse of our business.


At Khwaahish, we provide an unparalleled retail experience with honesty and genuine sincerity with all our designs.

Our Promoters

Pankajj Chetan  Founder & Creative Head

Hailing from a family of jewellery businessmen, Pankajj Kamal Chetan brought in his unique creativity and his inherent love for diamonds to set up Khwaahish Diamonds, a one-of-a-kind diamond jewellery showroom in Chennai. Certified in Gemmology from the revered International Gemmological Institute (IGI) in Dubai, Pankajj tirelessly strives to elevate Khwaahish into the most preferred jewellery shopping destination.

Gulan Chetan  Founder & Director Sales

Gulan Pankajj Chetan, is the co-founder of Khwaahish. Gulan brings her expertise and intrinsic design sensibilities to understand, interpret and deliver high-level customized jewellery to discerning customers. Under her supervision, every piece of jewellery is originally sketched and crafted by in-house professionals to ensure each one is a masterpiece.

Ashwin Chetan  Managing Director

Armed with a degree in Finance, Ashwin Kamal Chetan is the backbone of Khwaahish, managing the financial details and operations of Khwaahish. With his keen attention to detail, he critically analyzes and constantly improves every minute detail that has a bearing on the running of the business, including the highest quality resources and stellar customer experience.