Khwaahish means Desire
In a world that often feels repetitive and routine, there’s a simple truth that we hold dear: life is too short for boring jewellery.
At Khwaahish Diamonds, we help modern women stand out with timeless elegance. From sketch to finish, we combine generational artistry with modern aesthetics. Khwaahish is for those who know that beauty shouldn’t be ordinary to be breathtaking.
Founded in 2003, Khwaahish Diamonds has been Chennai’s favourite destination for natural diamond jewellery that dares to be different.
Vision
To be one of Chennai’s most trusted names in exclusive diamond jewellery, where being different is celebrated, good designs are valued, and every customer feels seen, understood, and special.Mission
We aim to provide distinctive, beautiful pieces that enhance the wearer's beauty. We strive to continue as trailblazers in the making of diamond jewellery and offer our customers the utmost satisfaction through quality service.We have left a trail of satisfied customers who tend towards us often for their jewellery requirements. We pride ourselves on being a family jeweller that is non-compromising on our standards and high-quality to ensure every piece of jewellery in Khwaahish is as magnificent as can be.
Our Logo
The Story of the Dancing Peacock
The peacock personifies grace and dignity, like that of royalty. It brings together a stunning array of colours, depicting the delight of freedom and self-expression in a uniquely regal style.The unfolding of the peacock's tail feathers is as elegant as a ballet dancer, beautiful and captivating in every nuance and move.
The peacock is a gorgeous messenger telling a story of romance, attraction and allure. It invokes the elements of infinite possibility, leading you to secretly believe that anything you dream is possible and sets you into action with this fire.
We love the expression "Proud as a Peacock," faithfully representative of the exquisite motto of a peacock, 'If you've got it – flaunt it!'
Our Values
Quality
Quality is at the epicentre of Khwaahish. We strongly believe that quality is a non-compromising aspect in all that we do. Every Khwaahish piece is crafted with care using certified natural diamonds and high-grade materials. Our focus is always on long-lasting quality you can see and feel.
Innovation
Design innovation is our strength. We use advanced technology and modern tools to ensure precision in every design. From concept to final polish, each detail is thoughtfully executed to bring something fresh and distinctive to life.
Passion
We’re deeply passionate about what we do. It’s not just jewellery, it’s a way for people to express themselves. That’s why every piece is made with intention, emotion, and pride.
Transparency
No hidden terms. No exaggerated claims. Just honest communication and complete clarity, about our diamonds, our pricing, and our process.
Heritage
Our roots lie in tradition, but our outlook is modern. We respect the art of timeless design while adding a contemporary touch that fits today’s style.
Our Promoters
Pankajj Chetan
Founder & Creative HeadHailing from a family of jewellery businessmen, Pankajj Kamal Chetan brought in his unique creativity and his inherent love for diamonds to set up Khwaahish Diamonds, a one-of-a-kind diamond jewellery showroom in Chennai. Certified in Gemmology from the revered International Gemmological Institute (IGI) in Dubai, Pankajj tirelessly strives to elevate Khwaahish into the most preferred jewellery shopping destination.
Gulan Chetan
Founder & Director SalesGulan Pankaj Chetan, is the co-founder of Khwaahish. Gulan brings her expertise and intrinsic design sensibilities to understand, interpret and deliver high-level customized jewellery to discerning customers. Under her supervision, every piece of jewellery is originally sketched and crafted by in-house professionals to ensure each one is a masterpiece.
Ashwin Chetan
Managing DirectorArmed with a degree in Finance, Ashwin Kamal Chetan is the backbone of Khwaahish, managing the financial details and operations of Khwaahish. With his keen attention to detail, he critically analyzes and constantly improves every minute detail that has a bearing on the running of the business, including the highest quality resources and stellar customer experience.
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